How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented
Agile CRM
MARCH 11, 2021
Failing to anchor the initiatives of the CRM and placing focus on internal priorities rather than focusing on the customer perspective leads to disastrous failure. Lack of senior leadership where top management of the business is not engaged in the CRM implementation or loses interest midway. Lack of change management. Conclusion.
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