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What can creative agency account managers learn from an account manager in the software industry, with James Aldrich

Account Management Skills

And by the way in onboarding, as well, you get to a point where you’re happy to pay a premium, if you know you’re going to get something good off the end of it and doing that. When we started we call it expand before you land because of the complexities in onboarding new clients. And that’s the value.