3 CRM Models and How They Improve Customer Profitability
Insightly
NOVEMBER 1, 2022
Increase customer lifetime value (CLV): CRM models can help you increase CLV across every client relationship. The Peppers & Rogers Group established the IDIC CRM model in 2004. Customer intimacy: Armed with the data you’ve gathered, you can refine how you communicate with customers. IDIC CRM Model.
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