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How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Customer lifetime value formula: historical vs predictive CLTV. First, the NPV.

B2B 52
article thumbnail

How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Customer lifetime value formula: historical vs predictive CLTV. First, the NPV.

B2B 40