Why every agency account manager needs to be good at brief writing, with Ceylan Boyce
Account Management Skills
JUNE 15, 2021
?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. I want to add value to the client business in a more strategic way.
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