The Blue Ocean Strategy Summary (With 4 Examples)
ClearPoint Strategy
NOVEMBER 18, 2021
In short, avoid head-to-head competition and focus on innovation. The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). This is termed “value innovation.”. You have a framework to test ideas.
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