Remove 2010 Remove Co-Creation Remove Digitalization Remove Value Proposition
article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

article thumbnail

The Best Marketing Certification Courses for Marketing Professionals

ReviewTrackers

Felt like they valued it more than my Michigan and Columbia degrees. Adam Miller, Director of Digital Marketing, LRG Marketing : HubSpot came up with inbound marketing so their course regarding the certification is extremely thorough and helps you understands the ins and outs of the craft. The Professional Academy: Digital Marketing.