Remove 2010 Remove Co-Creation Remove Sales Remove Stakeholders
article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

article thumbnail

Top 7 enterprise software companies to adopt in 2021

PandaDoc

In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. Salesforce is an incredible tool to manage the sales workload in the most efficient way.” — g2 review. Salesforce is being used as a sales tool to manage leads, opportunities, contracts. Category: Sales Processes and Document Automation.

article thumbnail

Top 7 enterprise software companies to adopt in 2021

PandaDoc

In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. Salesforce is an incredible tool to manage the sales workload in the most efficient way.” — g2 review. Salesforce is being used as a sales tool to manage leads, opportunities, contracts. Category: Sales Processes and Document Automation.