2011, Co-Creation, Facilitation and Leadership

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2011

Co-Creation

Facilitation

Leadership

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

JULY 13, 2021

COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys. Three Pillars of Success. 5: Thinking Globally and Acting Locally.

Account Management

Account Management Innovation Co-Creation Organization

Book review – Managing Brands

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management

Management Co-Creation Publishing Leadership

Strategic Accounts Today

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Book review – Managing Brands

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