Remove 2011 Remove Finance Remove Innovation Remove Suppliers
article thumbnail

Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. The financial benefits of a B2B loyalty program come from suppliers and buyers rewarding each other’s trust. Customer Loyalty Programs – Churn Prediction Software.

article thumbnail

Book review – Managing Brands

Red Star Kim

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).

article thumbnail

Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. The financial benefits of a B2B loyalty program come from suppliers and buyers rewarding each other’s trust. Customer Loyalty Programs – Churn Prediction Software.