QYMATIX

MARCH 26, 2024

The financial benefits of a B2B loyalty program come from suppliers and buyers rewarding each other’s trust. Further Read: Thomas Johne(2011): Customer loyalty through customer orientation Lucas Pedretti(2021): Predictive Analytics – CRM? Customer Loyalty Programs – Churn Prediction Software.

Management 52

Management Artificial Intelligence CRM Software 52

QYMATIX

MARCH 26, 2024

The financial benefits of a B2B loyalty program come from suppliers and buyers rewarding each other’s trust. Further Read: Thomas Johne(2011): Customer loyalty through customer orientation Lucas Pedretti(2021): Predictive Analytics – CRM? Customer Loyalty Programs – Churn Prediction Software.

Management 40

Management Artificial Intelligence CRM Software 40

Mercuri International

MARCH 8, 2022

They give car suppliers the ability to offer something different that appeals to digitally discerning customers, which allows them to justify a higher price. There are values linked to operations and finances, and values linked to long-term strategy and corporate identity. Cost-saving values. Internal power and career. References.

Suppliers 52

Suppliers Sales Artificial Intelligence Customer Value 52

Red Star Kim

MAY 11, 2023

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).

Management 130

Management Co-Creation Publishing Leadership 130