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Showpad Secures $70 Million in Series D Funding

SBI

The investment will fuel Showpad’s continued global expansion and new product development as Showpad accelerates delivery on its mission to empower sales and marketing to sell the way modern buyers want to buy. The growth we’ve experienced in the past year is proof that sales enablement solutions are now a must-have for B2B businesses.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.