2013, Account marketing and Sales - Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training?

Key Account Management

Key Account Management Account Management Management Client Relationships

2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. CEO''s don’t accept activity reports from Sales leaders without revenue results. Lead Generation team % of Contribution to Sales Funnel (Opportunities).

B2B

B2B Marketing Leadership Acquisition

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

31% Objectives 19% Clarity on markets and services 25% Planning and execution 25% Effectiveness Having seen the definition of thought leadership, do you think your campaigns are mostly: 38% Communications campaigns 63% Thought leadership campaigns Are your campaigns integrated with your sales/relationship management plans?

Leadership

Leadership Management Stakeholders Communication

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

2014 Planning Metrics for B2B Marketing Leaders

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Stay Connected