Traits of Startup Unicorns in 2024 [Data + Expert Insights]
Hubspot Sales
MAY 6, 2024
Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market.
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