2013, Co-Creation, Decision-making and Innovation

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2013

Co-Creation

Decision-making

Innovation

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. 42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management

Key Account Management Account Management Management Client Relationships

Book review – Managing Brands

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

Management

Management Co-Creation Publishing Leadership

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Book review – Managing Brands

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