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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

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Top 50 Customer Success Influencers 2022

SmartKarrot

He’s also the Co-Founder of Gain Grow Retain —the community for CS leaders—and CCO of Higher Logic. She’s been on the Top 100 Customer Success Strategists list since 2013, which is a testament to her contributions and dedication to the CS space. Jeanne’s also the Co-Founder of the Customer Experience Professionals Association.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Diana also co-created the ‘Open Book of Customer Success,’ a free workspace with all the resources to help Customer Success professionals. She is the co-founder of ePesos, which required her to build the Customer Success team from scratch. In turn, Diana helps her clients’ businesses grow. Like what you are reading? Erika Villarreal.