2013 Key Account Management Leadership Value Proposition 
Red Star Kim
JUNE 15, 2023
Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.
Red Star Kim
NOVEMBER 1, 2023
Processes and skills for managing opportunities and pipelines can be lacking. Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.
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