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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Processes and skills for managing opportunities and pipelines can be lacking.

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How BMW Would Have Benefited from Social Selling

SBI Growth

Sign up for the onsite session for your leadership team: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." By participating, you will get our Social Selling Cheat Sheet to handle 2013’s Top Misconceptions of Social Selling. The team needs to be trained on how to promote the Value Proposition socially.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(multiple choice) 60% Teams present at departmental meetings 50% Regular updates to the Board 30% Dashboard for senior management 30% Intranet – automatic updates 30% Regular report for firm overall (by M&BD) 30% Regular reports for each key client (by M&BD) 30% Regular reports for each key client (by CRP) Which do you see as the biggest challenge (..)

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Thru the Candidate’s Eyes - Attracting Sales Talent

SBI Growth

HR can help the Sales leader to improve recruiting results and play a vital role in making the sales number in 2013. Assess Your Value Proposition. Use your development programs as proof source that your sales managers are professional coaches and leaders - use a Leadership Certification program. Avoid a Myopic Focus.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. And my favorite is " 3 Components Every Value Proposition Must Have.". Companies spent approximately $2.2B 3) Influence at Work.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here. It’s interesting to see how brand management has developed.