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Selling challenges in professional services: Sales processes and skills

Red Star Kim

A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Whilst most digital marketing methods support lead generation, converting interest into a commitment to meetings requires preparation, skill and persistence.

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Thru the Candidate’s Eyes - Attracting Sales Talent

SBI Growth

HR can help the Sales leader to improve recruiting results and play a vital role in making the sales number in 2013. Assess Your Value Proposition. Making the sales number in 2013 depends on upgrading your sales talent. The most common mistake is failing to look at the job opportunity through the eyes of the candidate.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

by Laura Dawson (PM Magazine March 2021) Making account management work by Francesca Ayers , Get Serious (PM Magazine April 2020) KAM culture – ten years on by Elizabeth Corcoran, Eversheds Sutherland (PM Magazine April 2019) Book reviews Executive Engagement Strategies by Bev Burgess (kimtasso.com) August 2020 A practitioner’s guide to Account-Based (..)

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How BMW Would Have Benefited from Social Selling

SBI Growth

By participating, you will get our Social Selling Cheat Sheet to handle 2013’s Top Misconceptions of Social Selling. The team needs to be trained on how to promote the Value Proposition socially. Sign up for the onsite session for your leadership team: " How to Make Your Number in 2014: A Sales Strategy You Can Execute."

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

It helps with developing the value proposition by considering three buckets: How your service is the same as competitors? How it is better than competitors? In what ways is it (or will be) game changing? In the middle of the bow tie note what correlates between the buyer and your offer.

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How Enterprises Can Collaborate Effectively with Startups

Planview

In 2013, Siemens implemented Spigit’s ideation management software to launch their Frontier Partner Program to help entrepreneurs in the manufacturing space develop their solutions and get them to market faster. You run the risk of diluting your value proposition and spreading yourself too thin.

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8 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot Sales

How you price your product shapes how customers perceive its value and your company's legitimacy as a whole. If your entire draw is rooted less in a strong value proposition and more in showing how much money prospects can save, you might come off as sleazy or substandard.

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