Account Management: It’s About Keeping Customers!
SalesPop
MARCH 25, 2021
Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. In more complex B2B sales, the focus is constantly put on the lead machine, on obtaining new customers. Building Trust.
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