2015, Account marketing, Acquisition and Client Relationships

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2015

Account marketing

Acquisition

Client Relationships

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Can also look at companies in a particular sector (e.g.

Key Account Management

Key Account Management Account Management Management Client Relationships

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation. Professional Marketing Conference 2017 (kimtasso.com).

Value Proposition

Value Proposition Procurement Innovation Leadership

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Stay Connected