2015, Client Relationships, Key Account Management and Value Proposition

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2015

Client Relationships

Key Account Management

Value Proposition

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates.

Key Account Management

Key Account Management Account Management Management Client Relationships

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition

Value Proposition Key Account Management Digitalization Sales

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Sales Targeting Toolbox for Professional Services Firms

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