2016, Account marketing, Key Account Management and Management

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2016

Account marketing

Key Account Management

Management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

Key Account Management

Key Account Management Account Management Management Client Relationships

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. I scour publications and awards to pick up as many as I can.

Marketing

Marketing Key Account Management Innovation Account Management

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Case studies: Marketing and Business Development at law and accounting firms

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