Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
See also integrated-business-planning-oct12.pdf See also integrated-business-planning-oct12.pdf There was also much debate about the use of artificial intelligence (AI). Ultimately strategy needs buy-in from all partners on the ground so ideally they should be included in the strategy development process.
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