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The Missing Link Between Your CRM Investment and Sales Performance

Miller Heiman Group

When we ask sales leaders this question, answers often range from “not very” to “not at all.” In our 2018 Sales Operations Optimization Study conducted by CSO Insights, only 47 percent of respondents reported adoption rates of greater than 90 percent. CRM ROI: The 4 Benefits of a Formal Sales Process.

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Sales Technology Investments are Accelerating, but Training is Lagging Behind

Miller Heiman Group

Sales has become a technology-driven profession. Now, CRM is nearly ubiquitous, and many sales leaders are veterans of multiple implementations (some better than others). But sales technology doesn’t end with CRM. The ROI of Sales Technology. Sales Research Shows Training Lags Implementation.

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Sales Technology Investments are Accelerating, but Training is Lagging Behind

Miller Heiman Group

Sales has become a technology-driven profession. Now, CRM is nearly ubiquitous, and many sales leaders are veterans of multiple implementations (some better than others). But sales technology doesn’t end with CRM. The ROI of Sales Technology. Sales Research Shows Training Lags Implementation.