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The Missing Link Between Your CRM Investment and Sales Performance

Miller Heiman Group

Less than 25 percent of respondents to our 2017 World-Class Sales Practices Study expressed a high degree of confidence in the data from their CRM system.). When sales leaders can’t get the data they need, they gather it through other means, such as manual forecast processes.

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Sales Technology Investments are Accelerating, but Training is Lagging Behind

Miller Heiman Group

Now, CRM is nearly ubiquitous, and many sales leaders are veterans of multiple implementations (some better than others). But sales technology doesn’t end with CRM. In the CSO Insights 2018 Sales Operations Optimization Study , we identified 25 additional sales technologies in which companies are actively investing.

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Sales Technology Investments are Accelerating, but Training is Lagging Behind

Miller Heiman Group

Now, CRM is nearly ubiquitous, and many sales leaders are veterans of multiple implementations (some better than others). But sales technology doesn’t end with CRM. In the CSO Insights 2018 Sales Operations Optimization Study , we identified 25 additional sales technologies in which companies are actively investing.