2018 Account marketing Digitalization Facilitation 
Red Star Kim
NOVEMBER 17, 2023
Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. Some competitors enjoyed 2.5
Red Star Kim
MARCH 7, 2023
Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018).
Red Star Kim
DECEMBER 19, 2023
The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.
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