The 3 Mistakes Every Company Makes Building the Outbound Sales Model
Openview
MARCH 16, 2018
As investors, we want to see a large total addressable market, but we also recognize the importance of focus. You narrow in on a particular segment and make a hypotheses around what persona to target, what messaging to use, how to procure the targets, and how to prioritize outreach. We can sell to anyone. Run disciplined experiments.
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