2020 Account Management Account marketing Emotional Intelligence 
Red Star Kim
OCTOBER 16, 2023
There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.
Red Star Kim
DECEMBER 5, 2023
The early quiz on key marketing concepts prompted some to reflect that their studies had concentrated on consumer marketing (B2C) which made it challenging to apply to B2B professional services marketing. And it is hard to argue with evidence of client sentiment or competitor action.
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