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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

JUNE 14, 2021

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes.

Global Accounts 520
Global Accounts Account Management Management Brainstorming 520
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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

Q: Do you feel that a lot of the work you’ll need to do in building account-based growth will be around organization and culture? Some organizations have always done this well, like the World Economic Forum—they’ve always had Davos, a big event, with lots of glitz and so on. So, find those champions.

Co-Creation 52
Co-Creation Marketing Management Suppliers 52
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