Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Management Skills

AUGUST 24, 2021

So the idea is I have a value proposition and the customer buys off my value proposition it doesn’t really 100% work for them. You know, maybe they came down on them originally from a procurement perspective and kind of squeezed them dry. We did it in 2018, 2019 took a break in 2020 for obvious reasons.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

JULY 9, 2020

A thoughtful 30 60 90 day plan will impress everyone you meet during the job interview process, and your new manager will breathe a huge sigh of relief, knowing you're prepared and ready to take responsibility for your own onboarding. Here's the job description for a Senior Key Account Manager at Amazon , advertised in July 2020.

Account Management 130

Account Management Management Key Account Management Stakeholders 130