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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

ACCOUNTANCY UK accounting industry turnover up 16.6% However, the business rebranded its £13 billion digital communications arm (30 global agency brands) in Spring 2022 from Interactive to Song. A&O had been trialling Harvey (based on GPT-4) since November 2022 with a team of lawyers in its Markets Innovation Group (MIG).