Remove 2024 Remove Account marketing Remove Digitalization Remove Innovation
article thumbnail

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. Some competitors enjoyed 2.5

Marketing 130