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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. Some competitors enjoyed 2.5

Marketing 130
Marketing Key Account Management Innovation Account Management 130
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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

One of the newest ones is what Gartner refers to as catalytic marketing, which has a role in driving customers’ commercial behaviors, such as brand commitment or paying a premium. One of the main goals of catalytic marketing is to create experiences that can help marketers do less and get more.

Marketing 80
Marketing Advertising Co-Creation Digitalization 80
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