ProlifIQ

FEBRUARY 23, 2024

The State of Account Planning in 2024 2023 was a challenging year for go-to-market teams. With economic uncertainty, slowing growth, and more scrutiny on every purchase, many teams struggled to close deals and retain accounts. As companies mature, digital channels for researching account planning tools also diversify.

Account Planning 52

Account Planning CRM Energy and Utilities Account Management 52

Arpedio

MAY 31, 2024

The Preferred Account-Based Selling Platform Our platform provides visual org charts, stakeholder relationship heat maps, up-to-date account plans, recommended next-best actions, accurate weighted pipelines, and white space analysis. The post SAMA Annual Conference 2024 highlights appeared first on ARPEDIO.

Leadership 52

Leadership Account Management Facilitation Innovation 52

ProlifIQ

JUNE 12, 2024

Planning and Execution In Strategic Accounts 2024 has been tough in tech, and a lot of industries. There are ways to improve your odds of hitting your numbers through better GTM planning. Stakeholders: Understanding “who is who” and the footprint of an account. Also, areas for quick wins!

Key Account Management 52

Key Account Management Account Planning Stakeholders Account Management 52

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. Keeping track of who influences which decisions and understanding the power dynamics within these organizations.

Key Account Management 52

Key Account Management Account Management CRM Client Relationships 52

Arpedio

FEBRUARY 20, 2024

It entails understanding customers’ identities, communication preferences, priorities, buying criteria, decision-making processes, and more. This transformation occurs with the data already stored in the CRM, making the CRM more transactional than relational. In this regard, AI emerges as a transformative tool.

CRM 52

CRM Artificial Intelligence B2B Account Management 52

DemandFarm

APRIL 8, 2024

The best account managers , however, have a secret sauce that differentiates them from the others. At the core of their ABS is an often-overlooked perspective–selling to the humans behind the steely structures that make up their accounts lists. Let’s dive in. Org Chart 2.0: More Intelligent. More Effortless. More Intuitive.

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52