The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates
Strategic Communications
OCTOBER 3, 2023
Gartner defines them as experiences that “change customers’ understanding of their own needs and make them feel more confident moving in a new direction.” But marketing leaders are being pressured “to do more with less,” Gartner says, and a majority (75 percent) are “under pressure to cut technology spend.”
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