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Referrer Management – Capacity and Capability

Red Star Kim

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. Key processes Data is needed to drive key processes supporting referrer management. amongst us.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

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Key Account Management: The Ultimate Guide

Hubspot Sales

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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What is predictive sales in B2B wholesale?

QYMATIX

This article discusses how sales managers and directors of specialised wholesalers with 5,000 to 10,000 customers and 20,000 to 100,000 items can become more successful in their markets. Utilising ERP data with AI makes Predictive Sales a unique crystal ball for B2B wholesalers or component manufacturers.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. Whilst the target markets for commercial properties and advice might be similar (e.g.

Marketing 130
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Account Planning Template

ProlifIQ

Strategic Account Planning is a strategic process sales teams use to increase the likelihood of winning, retaining, and growing critical accounts, to maximize the long-term revenue of an account. An account plan should be interactive and a living, breathing document used as a framework for the account.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Many management teams I speak to express a desire for their M&BD Execs to be more proactive – which takes time, tact and the confidence to think ahead and adopt a more advisory approach. So we must take responsibility for managing our workloads – and asking for help with prioritising if necessary.

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