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Strategic Account Management

ProlifIQ

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

One way teams are being more strategic is by leveraging technology to establish relationships and reinforce connections that are key to identifying hidden revenue potential. This is a dramatic shift from backward-looking, record keeping activities to revenue-driving strategic thinking. Identify and Develop Revenue Growth Ideas.