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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

One way teams are being more strategic is by leveraging technology to establish relationships and reinforce connections that are key to identifying hidden revenue potential. This is a dramatic shift from backward-looking, record keeping activities to revenue-driving strategic thinking. Identify and Develop Revenue Growth Ideas.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. They must be able to communicate effectively with different stakeholders and adapt to the client’s changing needs and expectations.