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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

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Business Development – What is it?

Arpedio

Negotiation and Deal Making: Engaging in negotiations with potential partners, clients, or stakeholders to secure favorable agreements or contracts. Overall, business development aims to identify and pursue strategic opportunities that align with the organization’s objectives, drive revenue growth, and enhance long-term sustainability.

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Research update on the most in-demand soft skills

Red Star Kim

Strategic thinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business. It argues that there are three game changers that affect leadership: Stakeholder demands , the workforce and changing strategies.

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Key Account Management – What is it?

Arpedio

Relationship Building : Key Account Management emphasizes building strong, trust-based relationships with key stakeholders within the customer organization. KAMs serve as strategic advisors, fostering open communication, providing expert guidance, and demonstrating a commitment to the customer’s success.

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The Value of E-Learning and CMOE’s Top 5 Trending Courses

CMOE

Applied Strategic Thinking®. Find a balance between meeting today’s expectations and requirements and reaching for tomorrow’s possibilities by thinking and acting in a strategic way. Use code SAVE15 to get 15% off your purchase (or contact CMOE for bulk-pricing options). Diversity, Equity, and Inclusion Essentials.

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[Q&A] How do you evaluate your team’s thinking prior to planning sessions?

OnStrategyHQ

A: To evaluate your team’s thinking [and help them think strategically], we recommend gaining insights from your team before sessions with good thoughtful questions, considering their answers, and creating an environment conducive to strategic thinking. Additional Resources to Consider Is it Strategic?