Red Star Kim
DECEMBER 18, 2023
In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. See also integrated-business-planning-oct12.pdf Category — Project for Public Spaces (pps.org).
Red Star Kim
MARCH 6, 2023
Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?
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Red Star Kim
DECEMBER 22, 2022
Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required. Planning resources: Why do you need a business plan? Marketing planning in a nutshell – simple and complex plans (kimtasso.com). Be willing to unlearn.
Red Star Kim
NOVEMBER 9, 2023
This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. He’s clearly an advocate for scenario planning.
Hubspot Sales
NOVEMBER 21, 2017
You’ve got to have a firm handle on the market and your product -- while inspiring employees and influencing stakeholders. Start your education now and your business and employees will thank you later. 27 Best Business Books for CEOs and Entrepreneurs. I highly recommend it to anyone who plans to start a business.
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