article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130
article thumbnail

Business Development – What is it?

Arpedio

Negotiation and Deal Making: Engaging in negotiations with potential partners, clients, or stakeholders to secure favorable agreements or contracts. This could involve pricing negotiations, terms of partnership, or contractual agreements. Book demo The post Business Development – What is it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew!

article thumbnail

Mastering Strategic Selling: Strategies, Techniques, and Solutions for Sales Success

Arpedio

Let’s explore the key components of the strategic selling process: Preparing and Planning for Sales Engagements Before engaging with prospects or customers, it’s essential for sales professionals to thoroughly prepare and plan their approach.

article thumbnail

Understanding Account Management Essentials

Arpedio

Key responsibilities of account managers include: Building and maintaining client relationships: This involves understanding the client’s needs and expectations, and developing a strong rapport with key stakeholders in the organization.

article thumbnail

Strategic Account Management

ProlifIQ

This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. Strategic account management planning involves proactive and strategic thinking. Think about WHO your team has engaged with over the partnership.

article thumbnail

Account Management Techniques: Strategies for Success

Arpedio

Here’s how: Feedback Loop Establish Channels: Create formal channels for collecting feedback from clients and internal stakeholders, such as surveys, feedback forms, or regular check-in meetings. Act on Feedback: Analyze feedback collected from clients and stakeholders to identify recurring themes or areas of concern.