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The ultimate sales glossary: 100 sales terms to know

Zendesk

Business to customer (B2C). Business-to-customer (B2C) refers to sales that happen between businesses and individual consumers. B2C sales include your typical purchases from various stores—clothing, furniture, groceries, and everyday essentials. Customer acquisition cost (CAC). Account development representative.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. Amarachi Ogueji. Daphne Lopes. Rachel Provan. Ronni Gaun.