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The ultimate sales glossary: 100 sales terms to know

Zendesk

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. Profit margin. You want your profit margin to be high. Forecasting.

B2C 98
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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. She guides organizations through their transition periods and transforms them into their most customer-centric, disciplined, and profitable versions. Daphne Lopes. Rachel Provan. Ronni Gaun.