Account Development Business Growth Key Account Management Profitability 
Account Manager Tips
MARCH 23, 2021
Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. First, to what extent does this customer deliver the profitability of a company. High dependency means key.
ProlifIQ
JUNE 21, 2023
Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.
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