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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. High dependency means key. I would add that your strategy for resourcing and working with a key account can be different.

Co-Creation 227
Co-Creation Key Account Management Account Management Suppliers 227
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Strategic Account Management

ProlifIQ

JUNE 21, 2023

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

Account Management 52
Account Management Management Account Planning Stakeholders 52
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