Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg
Arpedio
OCTOBER 30, 2023
Traditional Account Plans A vivid anecdote shared by Ulrik paints a picture that many in the enterprise sales domain might find familiar. When presented with the topic of account plans , the CEO proudly fetched a hefty binder from a locked cupboard, blowing off the dust and revealing their “current” account plan.
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