Remove Account Development Remove Customer Success Remove Key Account Management Remove Value Proposition
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Top 7 Books for Key Account Management

SmartKarrot

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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Account Growth Strategy

ProlifIQ

This involves incorporating best practices for account planning and management. such as identifying key accounts, developing comprehensive account plans, using data to drive decisions, communicating effectively with customers, and collaborating with internal teams.