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Top 7 Books for Key Account Management

SmartKarrot

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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#025 Selling Through Partnering, with Fred Copestake

KAMCast

KILLER QUESTIONS SEGMENT In each episode we ask you, our listener, a killer question that is designed to get you reflecting on your business, your KAM Culture and where changes in thinking and behaviour could lead to increased customer success.

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Account Growth Strategy

ProlifIQ

This involves incorporating best practices for account planning and management. such as identifying key accounts, developing comprehensive account plans, using data to drive decisions, communicating effectively with customers, and collaborating with internal teams.