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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management is a relationship and service-driven role. Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. This requires careful planning and strategic thinking in areas such as operations and sales.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

The Revegy Customer Optimization Wheel outlines the common practices we have identified that make leading companies successful at securing bigger deals over shorter sales cycles with more predictability. This is a dramatic shift from backward-looking, record keeping activities to revenue-driving strategic thinking.